Why was sugar referred to as "white gold"?

Sugar was termed "white gold" primarily because it was highly sought after and extremely profitable during the height of its trade. The demand for sugar surged in Europe as it became an essential ingredient in various food products and beverages, particularly tea and coffee. Its popularity contributed to significant economic opportunities for those involved in its production and trade, particularly in the Caribbean colonies. Plantations that cultivated sugar cane yielded enormous profits, making it a valuable commodity comparable to gold.

While sugar was indeed associated with wealth, as it became a status symbol among the affluent, it was not exclusively used by the wealthy. Additionally, sugar was not the only crop that could be grown in Europe, nor was it uniquely rare or excessively difficult to produce compared to other staples of the time. The term "white gold" succinctly captures its immense economic value and desirability during the era of its foremost cultivation and trade.